MVNO Business Plan
with Financial Modeling Spreadsheet

Written by Thomas Aabo, Virtual Network Operator Specialist, "Prepaid MVNO Business Plan" is a complete business plan based on the launch of an illustrative Mobile Virtual Network Operator (MVNO) known as Vibe. The plan covers all aspects of the Company launch plan including market assessment, funding requirements, financial analysis, market segmentation, marketing strategy and product differentiation. Also included is go-to-market strategy, distribution and replenishment plans, comparison of prepaid MVNO's in Europe versus US and much more. The latest version includes a complete financial matrix letting the reader create his own estimates and play out different MVNO scenarios in real-time.

The major benefit of this report is to assist in the development of an MVNO launch and to help examine and validate existing plans.

While this report will be of interest to anyone involved in the start-up or business development in the wireless space, it will be of particular value to the following groups:

• Investors and Analysts in the mobile space
• Suppliers of MVNO equipment and software
• MVNE/MVNO service providers
• Consultants and systems integration companies
• Mobile Carriers

MVNO Business Plan Financial Modeling Spreadsheet

Why build your financial assessment from scratch?

This report includes an Excel spreadsheet with financial modeling including:

• Drivers and Revenue
• COGs
• HR Costs
• CAPEX
• Other Costs
• P&L
• Cash Flow
• Graphs and Summary

This detailed, working Excel spreadsheet provides pro-forma information for a five year projection based on assumptions for Vibe. The spreadsheet provides both data points for analysis as well as a format for modeling your own parameters for a financial assessment of your MVNO business plan.

Table of Contents

1. Executive summary

A. The business

B. The strategy

C. The market

D. The management

E. The financials

F. Company mission

2. The business

A. Description of services

B. Target market

C. Services offered - primary revenue drivers

D. Potential future services - alternative revenue sources

E. Distribution, purchasing and refills

F. Starter package

G. Handsets and hardware

H. Gsm system and the sim-card

I. The web-site and customer interface

J. Back-office and customer care

K. The network operator

L. Regulatory

M. Churn

N. The company

3. The market

A. Us wireless market

B. Prepaid markets

4. The opportunity

A. Opportunity

B. Strategy

C. Forecast

5. Marketing plan

A. General overview

B. Marketing ideas

C. Initial market segments and strategic considerations

D. Partnering and co-branding

E. Loyalty program

6. Financial overview

A. Revenue streams & cost considerations

B. Revenue growth

C. Financial projections

D. Funding

E. Exit strategy

7. Potential market segments (ad. 1)

8. The management team and partners (ad. 2)

A. Management

B. Board of advisors and partners

C. Partners

9. Competition (ad. 3)

A. General overview

B. Prepaid players

C. Swot analysis

D. Prepaid competition analysis Europe vs. United states (ad. 4)

E. General overview

10. The mobile virtual network operator (ad. 5)

A. General overview

11. Case studies (ad. 6)

Thomas Aabo has spent the last several years in the US focusing on the MVNO space working for several start-ups and consulting major brands on MVNO strategies. In 2004 he initiated the TELCOME project, seeking to migrate the succesful Scandinavian no-frills prepay online model to the US market-place. His extensive experience in wireless business models, technologies and partners is used at conferences and MVNO work-shops throughout the US. Prior to engaging the mobile space Mr. Aabo worked in shipping for Maersk Sealand, the worlds largest shipping company in Copenhagen and New York. Mr. Aabo holds a bachelor of International Business from Copenhagen Business School.