Converged Service Experience in Next Generation Networks

Overview

Written by Shyam Mardikar, Vice President - Network Services for Bharti Airtel Limited in India, Converged Service Experience in Next Generation Networks (NGN) provides the reader with an excellent evaluation of converged services issues from an experienced mobile operator executive perspective.

Deploying NGN applications and services are not trivial. Learn the differences, issues and challenges of deploying NGN applications versus traditional services delivery models. Benefit from the experience and insights of Mr. Mardikar and avoid the potential pitfalls.

Target Audience

• Vendors and suppliers of Next Generation Network applications, services, solutions, and operational support services (OSS).
• Personnel responsible for implementation and/or operation of Next Generation Network applications and services.
• Wireless service providers and cellular network operators interested in learning more about implementation and operation issues from an end-user service experience perspective.

Table of Contents

Introduction

Networks - Evolution of Architectures and Penetration of Foot-Print

Services - The User-centric Concept

Convergence - Genesis and drivers

Layered Approach - Network Layer and Service Layer

Service Portfolios - Communications and Entertainment

Service Delivery - Concept of SDP, Terminals, Devices and bandwidth

Content - Music, multimedia, e and m commerce

Service Creation - Time to market drivers and Product lifecycles

Regulation, interconnect and intellectual property issues - Importance of DRM

Customer centric network - the end user experience

Summary and Recommendations

List of Figures and Illustrations

Figure 1 - Vertical to horizontal integration

Figure 2 - Changing Cost Points

Figure 3 - Striving to perfection

Figure 4 - Death of music on media

Figure 5 - The m commerce reference model

Figure 6 - Merging a service area and service based license to a convergent license

Figure 7 - DRM Process